Holly Rey. Picture: The Vibe Media
South African musician Holly Rey, in partnership with the South African Diabetes Alliance have announced the launch of Wear It Forward, an exclusive celebrity clothing collection on Yaga that turns fashion into a force for good.
Officially launching on 17th of November, in honour of World Diabetes Day, the initiative brings together some of the country’s personalities, who are donating cherished pieces from their personal wardrobes to raise funds for children living with Type 1 Diabetes in underserved communities.
Personal
Rey, who has lived with Type 1 Diabetes for the past 18 years, says the campaign is deeply personal.
“I know firsthand what it means to live with diabetes, the daily management, the costs, and the emotional toll,” she said
“Many children in underserved communities don’t have access to the insulin and care they need. Wear It Forward is about changing that story. It’s about using our influence and creativity to bring hope, health, and a sense of belonging.”
Celebs
Among the celebrities contributing to the collection are Ayanda Thabethe, Shekhinah, Kim Jayde, Sithelo Shozi, Tino Chiyani, and Lolli Native, each lending their personal style to a cause that gives back to those who really need it.
Each item donated by the celebrities, from clothing and shoes to accessories, will feature in a limited-edition capsule collection on Yaga.
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Proceeds
Fans will have the unique opportunity to shop items worn and loved by their favourite stars, knowing that every purchase supports a greater purpose.
All proceeds will go directly to the South African Diabetes Alliance to fund programs that provide medical supplies, diabetes education, and psychosocial support for children and their families.
Patrick Pitoe, Chair of the South African Diabetes Alliance said behind every statistic is a child, a dream, and a future worth fighting for.
“We’re proud to partner with Holly Rey to make diabetes care and awareness accessible, and even fashionable.”
Diabetes
Pitoe said in South Africa, a typical 10-year-old can expect to live approximately 69 healthy years.
However, if diagnosed with Type 1 Diabetes, that child is likely to lose about 36 of those years without proper care.
“When you shop the capsule, you’re not just buying clothes, you’re buying into a story of courage, compassion, and change,” said Rey.
“Together, we can turn fashion into a movement that saves lives.”
The Wear It Forward capsule will be available from 17 November 2025 on Yaga.
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