Matchbox has revealed the future of urban mobility, driving big change in miniature form with several initiatives.
As more focus is placed on the environment, the company has embarked on an environmental campaign to reduce landfill waste.
Environment
Taking place annually during the first full week of September, the global initiative is aimed to mobilise individuals, communities, businesses, and governments to preserve resources and protecting the environment.
It also encourages sustainable practices and systemic changes to reduce plastic waste.
In its evolution Matchbox is also actively reflecting on electric vehicles, modern sustainable transport trends and themes in its toy lines, while steering towards achieving a vision of making all toys and packaging from 100% recycled, recyclable or bio-based plastic materials by 2030.
Imgination
For over seven decades, Matchbox has fuelled the imaginations of children, collectors and vehicle enthusiasts with detailed die-cast vehicles that echo the world around us.
Now, in a world that’s rapidly changing, where climate change, smart cities, and sustainable innovation are redefining how we live and move, the roads Matchbox cars travel are shifting too, showcasing the future of urban mobility.
The brand wants kids to see what the future of mobility looks like, and to feel empowered to shape it.
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Partnerships
That’s why Matchbox partners with global automotive partners to bring Real-World Electric and Hybrid Vehicles to life at miniature scale, reinforcing its values and foster curiosity about how we move through the world, and how we can do it better.
According to Matchbox, these small touchpoints in play can spark bigger conversations at home, in school, and among peers.
“When sustainability is made tangible through play, it becomes something kids can relate to, not a far-off idea, but a normal part of how things work,” Matchbox said.
“They are not just toys, but a platform for real-world awareness and responsible imagination. Matchbox cars are tiny tributes to real-world innovation produced with care for the planet in mind.”
By exercising environmental responsibility, Matchbox is ensuring that the next generation of kids and collectors won’t just play with cars, they’ll learn from them.
