Unilever and Google Cloud have announced a five-year strategic partnership. Picture: Supplied
Unilever and Google Cloud have announced a five-year strategic partnership aimed at accelerating Unilever’s digital transformation through advanced AI, data, and cloud technologies.
The collaboration will enhance Unilever’s global brand portfolio—including Dove, Vaseline, and Hellmann’s—by leveraging Google Cloud’s enterprise AI platform, Vertex AI, to strengthen brand discovery, measurement, and AI-driven marketing.
Initiative
This initiative reflects the shift in consumer journeys toward conversational and agentic experiences, redefining how consumer packaged goods (CPG) brands are discovered and purchased.
By migrating its integrated data and cloud platform to Google Cloud, Unilever will establish an AI-first digital backbone across its enterprise. This foundation will enable faster demand generation, actionable insights, and agile responses to market changes.
Technology
It will also support the development of agentic workflows—intelligent systems capable of executing complex tasks across Unilever’s operations.
Willem Uijen, Unilever’s Chief Supply Chain and Operations Officer, emphasized that technology is now central to value creation.
“Technology has moved to the core of value creation at Unilever, said Uijen. As brands are increasingly discovered and chosen in environments shaped by AI, we must lead this shift.
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Collaboration
Tara Brady, President of EMEA at Google Cloud, highlighted that the partnership goes beyond modernizing legacy systems, deploying advanced models like Gemini to create intelligent systems that learn, reason, and act.
“This will set a new standard for agility and consumer engagement in the CPG sector.”
Pillars
The collaboration will focus on three pillars:
- Agentic commerce and marketing intelligence: Building next-generation marketing capabilities across discovery, conversion, and measurement.
- Integrated data and cloud foundation: Transitioning enterprise applications and data platforms to Google Cloud for scalable AI deployment.
- Advanced AI adoption: Combining Unilever’s expertise with Google’s AI to sustain long-term competitiveness.
Unilever
Unilever, a global leader in Beauty & Wellbeing, Personal Care, Home Care, and Foods, operates in over 190 countries, serving 3.7 billion people daily.
In 2025, it employed 96,000 people and generated €50.5 billion in sales.
