Uber amongst “Coolest” brands. Picture: Uber
Uber celebrated two milestones last month, taking home two major honours at the 2025 Sunday Times GenNext Awards
The company was honoured with the Coolest Public Transport Brand for Uber and Coolest Food Delivery App for Uber Eats.
Awards
Now in its 21st year, the Sunday Times GenNext Awards remain the country’s leading barometer of youth sentiment and brand affinity, tracking the preferences of South Africans aged 8 to 30.
This year’s Decade of Dominance edition recognised the brands that have not only captured the hearts of young consumers in 2025, but have done so consistently over the past 10 years.
Appeal
Uber said it’s back-to-back wins reaffirm its enduring appeal and relevance among young South Africans.
“For us, these awards are more than titles – they’re a reflection of trust, innovation, and the everyday impact we have on people’s lives,” said Deepesh Thomas, Uber General Manager for sub-Saharan Africa.
“We’re honoured that South Africa’s youth continue to see Uber as part of how they move, eat, and live. Their recognition inspires us to keep building safer, more affordable and more reliable ways to connect communities.”
NOW READ: Swarovski-studded Motorola Razr now available in South Africa
Effie Award
The celebration came just days after Uber Eats earned a Bronze Effie Award in the Transportation category at the 2025 Effie Awards South Africa for its “Uber Black: So good you’ll find a reason” campaign.
The Effie Awards honour campaigns that demonstrate a powerful combination of strategy, creativity, and measurable business impact.
Consumers
Ntsoaki Nsibanyoni, Uber Eats General Manager, sub-Saharan Africa winning at both the Effies and GenNext speaks volumes.
“It’s proof that when you put the consumer at the centre, you can achieve both love and effectiveness.”
As Uber marks more than a decade in South Africa, the brand said it continues to evolve – investing in local partnerships, empowering earners, and expanding access to reliable transport and delivery services across the country.
ALSO READ: Google commits R49m to AI, security upskilling in South Africa