Cadillac F1 team strikes licensing deal with Memento Exclusives

The Cadillac Formula 1 team has announced a multi‑year global licensing agreement with UK‑based motorsport specialist Memento Exclusives, giving fans worldwide access to premium, officially licensed products in celebration of Cadillac’s debut F1 season.

Memento Exclusives, best known as the Show Car supplier to Formula 1 and its ecosystem, will produce and sell items including replica car parts, simulators, and the first‑ever Official Cadillac Formula 1 Team Show Car.

F1 Authentics

The company operates F1 Authentics, the sport’s licensed retail and auction platform, and is headquartered in the UK’s Motorsport Valley.

Cadillac joined the FIA Formula 1 World Championship in 2026, becoming the first new team on the grid in a decade.

Partnerships

The partnership with Memento marks a milestone in bringing fans closer to the team’s journey. Among the highlights is the MAC‑26 Show Car, a full‑scale recreation of Cadillac’s first F1 machine, named after 1978 World Champion Mario Andretti.

Featuring genuine carbon fibre, Pirelli tyres, functional steering and authentic detailing, the car has already appeared at global activations, including Times Square and Super Bowl LX.

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Simulators

The licensing program also includes immersive Motion Simulators built from the team’s CAD drawings, replicating the cockpit experience with authentic steering wheels, pedals and seating.

Fans can also engage with Pit Stop Rigs, designed to replicate tyre‑changing challenges faced by race crews. Replica parts such as steering wheels, wheel rims and nose cones will be available for collectors.

US in F1

Barry Gough, Founder and CEO of Memento Exclusives, said: “To offer fans access to premium products in Cadillac’s debut season design is truly special. From simulators to Show Cars and Pit Stop Rigs, this is a unique opportunity to be part of the team’s story from the very beginning.”

Tyler Epp, Cadillac’s Global Head of Commercial Strategy, added: “Since the inception of the team, we have asked fans to join us on our journey. This collaboration allows them to get closer to crucial elements of the team while reaching new audiences through tangible experiences.”

Backed by TWG Motorsports and General Motors, Cadillac’s entry represents a bold new chapter in American participation on the Formula 1 stage.

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