Springboks partner with Oakley in eyewear deal

SA Rugby has entered into a partnership with Oakley, which will supply eyewear to the Springboks national teams.

Rian Oberholzer, CEO of SA Rugby, confirmed the agreement.

Commitment

He said as globally respected performance brand with deep roots in sport, Oakley shares the Springboks commitment to excellence, innovation and pushing boundaries at the highest level.

“Rugby is a game that demands clarity, precision and resilience and this partnership brings together two brands united by a passion for high performance and inspiring athletes and supporters alike. We look forward to a successful relationship.”

Oakley representatives said the partnership aligns with both organisations’ focus on performance and heritage.

Excited

Seth Hulley, Sports Marketing Manager at Oakley said she is extremely excited and proud to announce this partnership between Oakley and the Springboks, which feels like a “natural alignment of performance, heritage and global ambition.”

“This brings together a brand synonymous with innovation and athlete precision with a team that embodies resilience and national pride, creating a platform that goes far beyond sponsorship to truly inspire fans and athletes alike.”

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Oakley

The agreement will see Oakley products used by Springbok teams in training and competition. It also extends into lifestyle spaces, with SA Rugby noting the partnership’s relevance beyond the field.

Oakley has positioned its eyewear at the intersection of sport and culture, and SA Rugby sees the collaboration as a way to connect authentically with supporters at home and abroad.

Springboks

Luca Magni, Head of Performance Sports Marketing at Oakley, said the Springboks represent more than sporting achievement.

“The Springboks are more than a team. They are a symbol of identity, unity and cultural pride that transcends the game of rugby. At Oakley, we’re drawn to athletes and teams who shape sport beyond performance, influencing how it’s seen, felt and lived.

“This partnership is about celebrating that impact and building something that connects sport, culture and community in a meaningful way,” he said.

The partnership positions Oakley as the official eyewear supplier to the Springboks, while SA Rugby emphasises its intent to strengthen ties between performance, identity and community.

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