Samsung clinches 20 years as world’s No.1 TV brand, dominates premium screens

Samsung Electronics just locked in a milestone most brands only dream about: it’s the world’s No.1 TV brand for the 20th year running. According to Omdia’s 2025 report, Samsung claimed a 29.1% share of the global TV market — a lead it’s held every year since 2006. That’s two full decades of out-innovating, out-designing, and out-selling the competition across premium, ultra-large, and next-gen displays.

Owning the Premium Game

The numbers get spicier at the top end. In the $2,500+ premium tier, Samsung owns 54.3% of the market, fueled by Neo QLED, OLED, and its Lifestyle TV range. Drop down to $1,500+ and it still commands 52.2%. Translation: when buyers spend big, they bet on Samsung.

20 Years of Tech Milestones

This run didn’t happen by accident. Samsung’s 20-year playbook reads like a highlight reel of TV tech: 

• 2006: The Bordeaux TV’s design-first approach put Samsung in pole position. 

• 2009: LED TVs went mainstream, with slimmer panels and real energy savings. 

• 2011: Smart TVs turned screens into connected hubs, not just boxes. 

• 2015: The Serif proved a TV could be a living-room statement piece. 

• 2017: Double punch — The Frame birthed the Art TV category, while QLED pushed quantum dot color into the spotlight. 

• 2018: 8K arrived, quadrupling 4K resolution before most people had upgraded. 

• 2020: MICRO LED redefined self-emissive tech with wild brightness and color accuracy for wall-sized screens.

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Next-Gen Push: Micro RGB, Mini LED, and AI

Fast-forward to now, and Samsung’s not coasting. It’s expanding Micro RGB models, doubling down on Mini LED across more sizes and price points, and sharpening OLED and Neo QLED with bigger screens and better performance. AI is baked in too: real-time optimization of picture, sound, and personalization runs on its latest processors.

The Standard for Premium TV’s

Twenty years at No.1 isn’t just about market share. It’s about defining what a premium TV looks and acts like — then doing it again next year.

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