Uber logo Picture: Uber
As football fever grips the nation during the 2026 World Cup, Uber is rolling out a series of fan-focused activations designed to make every match day more exciting, convenient, and memorable.
Running from 11 June to 19 July, the initiative spans Uber’s mobility and food delivery platforms, offering South African supporters easier access to fan zones, special in-app experiences, and exclusive food promotions throughout the tournament.
Discounted Rides to Fan Zones
Football fans travelling to official viewing venues can take advantage of discounted rides by using the promo code MATCHDAY26. The offer applies to all South African matches, including highly anticipated clashes against Mexico and the Czech Republic.
Participating fan zones include popular destinations such as Montecasino Piazza and Gold Reef City Casino, as well as venues in Cape Town, Durban and Pretoria, ensuring supporters across the country can join the festivities.
Bringing National Pride into the App
Uber is also introducing a unique in-app feature that allows users to select the country they support. Once selected, every vehicle icon displayed on the map will be wrapped in that nation’s flag, adding a fun and interactive way for fans to show their allegiance during the tournament.
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Match-Day Food Delivered Until Late
For supporters choosing to watch from home, Uber Eats is extending its delivery hours until 2AM, making it easier to enjoy late-night fixtures without missing a moment of the action.
The platform will also feature a dedicated Matchday promotions page, showcasing discounts and curated food offers throughout the competition. In partnership with CityFuel, Uber Eats will launch three exclusive match-day boxes available for purchase during the tournament.
Watch here:
Celebrating Football Together
“Sport has a unique way of bringing people together, and the World Cup remains one of the country’s most celebrated shared experiences,” said Yahya Munir, Communications Manager, MEA, at Uber.
“Having supported major sporting moments in South Africa for years, from the Basketball Africa League to community-led initiatives across the country, we’re excited to be part of helping South Africans celebrate every moment of the tournament, whether fans are heading to a fan zone or watching from home.”
With transport, food, and fan engagement all covered, Uber is positioning itself as a key companion for South Africans throughout football’s biggest event.
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