Google Play
Google Play has announced its first Indie Games Fund in Africa, committing $1 million to support independent studios across 32 countries.
The initiative is aimed at helping developers scale their projects and reach global audiences through equity‑free capital, technical support and mentorship.
Talent
While the African region is rich in creative talent and home to some of the world’s most compelling storytelling, limited access to capital has too often held back promising game studios.
The new programme seeks to address that gap by offering direct financial backing and industry expertise. Selected studios will receive between $50,000 and $200,000, alongside technical guidance to optimise performance and improve market visibility.
“Africa’s unique creativity has fuelled a vibrant game development scene,” said Ben McOwen Wilson, Managing Director for Google Play in Europe, the Middle East and Africa.
“Bringing this fund to the continent underscores our commitment to unlocking the immense talent of local studios, providing the resources needed to scale businesses, refine creative visions, and share uniquely African stories with a global audience.”
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Applications
Applications are open to independent studios registered in one of the eligible countries, with 50 or fewer employees.
Applicants must already have launched a mobile, PC or console game. Selected studios will be required to make their titles available on Google Play and participate in the Play Pass subscription programme for two years.
The fund is open to developers in countries including South Africa, Nigeria, Kenya, Ghana, Tanzania, Uganda, Zambia and Zimbabwe, among others.
Google Play says the initiative is designed to lower barriers for African creators, enabling them to refine their work and compete internationally in a fast‑growing industry.
How to Apply
Applicants can review the eligibility criteria and submit their entries through the official program portal at Indie Games Fund 2026 before the window closes at on 31 July 2026. Final selections and the announcement of the 10 chosen studios will take place in September.
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